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A topical map is a visual representation of the core themes and related subtopics relevant to a specific area of focus for online content. It structures a collection of subjects into a logical hierarchy, demonstrating connections and relationships between them. For example, a map centered on “digital marketing” might branch out into nodes covering social media, content creation, and search engine optimization, with each of those nodes further expanding into granular topics. The creation of this map uses Search Engine Optimization as it’s the art of increasing the quantity and quality of traffic to your website through organic search engine results.

Developing a well-structured topical map offers several advantages. It improves website architecture, making it easier for both search engines and users to navigate and understand the content. A clearly defined structure helps to establish expertise and authority within a particular field, potentially improving search rankings and attracting a more targeted audience. Historically, websites have relied on keyword-focused strategies; however, topical mapping emphasizes comprehensive coverage of relevant subjects, leading to better user engagement and overall website performance.

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